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Household confidence improves as UK retail sales edge up
Shops in Warminster High Street, photographed in September 2006. Illustrative archive image, not a record of September 2026 trading. David Hawgood / Geograph, CC BY-SA 2.0 (creativecommons.org/licenses/by-sa/2.0/). Source
Cost of LivingCalmingUK12 Oct 20261 min read

Household confidence improves as UK retail sales edge up

A little more confidence is returning to household finances. Barclays' September survey found 67% felt confident about their finances, up from 66% in August, while 73% felt able to live within their means, up from 71%.

That offers an encouraging detail alongside the latest retail figures. Trading Economics reports that like-for-like UK sales rose 1% compared with a year earlier, improving on August's 0.5%. The British Retail Consortium recorded total sales growth of 1.3%, with food rising 2.5% and non-food purchases edging up 0.3%.

These are spending figures, not proof that people bought more goods or became better off. Barclays says card spending growth remained below inflation, while 68% of surveyed consumers worried about the forthcoming Budget.

Households are responding carefully: a quarter reported building a savings buffer and 30% were cutting non-essential spending. Barclays' research covered 2,000 UK consumers.

The improvement is modest and pressures remain. Still, more people feeling able to manage within their means is a welcome sign in a difficult year for household budgets.

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